According to a press release from Mattel, the new doll features a new face and body sculpt to more accurately represent a woman with Down syndrome. The doll’s yellow- and blue-colored dress is patterned with butterflies, symbols, and colors associated with Down syndrome awareness. The doll also wears a pink pendant necklace with three upward chevrons, representing the three copies of the 21st chromosome. Additionally, this new Barbie is wearing pink ankle foot orthotics (AFOs), as some children with Down syndrome wear AFOs to support their feet and ankles.
“As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, executive vice president and global head of Barbie and Dolls, Mattel, in the press release.
“Our goal is to enable all children to see themselves in Barbie while also encouraging children to play with dolls who do not look like themselves,” she said. “Doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world.”
Erin Thielman, a Down syndrome advocate and mother of three, said she’s grateful for the new doll because her youngest son, Andrew, has Down syndrome.
“So many people support those with Down syndrome, yet there is a lack of representation for our wonderful community with regards to dolls and toys,” she said in an interview with CNA. “I found out about the new doll from social media. I follow many teenagers and adults with Down syndrome. It warmed my heart so much to see them so happy and excited.”
Thielman added: “A doll that represents girls with Down syndrome is monumental. It helps to inspire not only representation but also, it inspires confidence. With these dolls, girls with Down syndrome can hold their heads even higher knowing that they are special.”