The campaign tries to make people reflect upon such common attitudes as “Kids? I already have a dog,” “One is enough,” and “Two, but not one more!”
The ads include a QR code that invites readers to watch and share a video that exposes the programs of international institutions that are pressuring governments to enact neo-Malthusian policies to reduce the world population.
This agenda has resulted in a growing reduction in aid to large families. The narrator of the campaign’s video observes: “They tell us that we have to reduce the population… and that’s why they’ll help us with abortion, ideologies, or eliminating aid to large families.”
In addition, the video narration refers to issues such as the manipulation of language, such as: “They call it reproductive health care” or the threat posed by growing depopulation in rural areas by noting: “Do you know where there is room left? In the parks, which are empty, or in the schools, which are closing more and more classrooms.”
The video concludes by pointing out: “They say they have calculated how much each child pollutes… and they have forgotten that a world without pollution is not worth it if there are no people to enjoy it.”
The Large Families Association’s ad campaign is reminiscent of a similar one that ran in New York’s Times Square in January by EveryLife, the leading pro-life diaper company in the U.S., which featured a post by X owner Elon Musk that read: “Having children is saving the world.”